Author Archives: Lakshmipathy Bhat

Lakshmipathy Bhat
VP - Marketing Communication - He is a new media enthusiast, Apple fan and an avid blogger.
Mobile Opinion

Google I/O 2017 – beyond Android, focus on machine learning, AI and more

The announcements at Google I/O 2017, widely covered in tech media, are sure to have a wider impact beyond just mobile. Sundar Pichai, CEO of Google said in his keynote that ‘we are moving from a mobile-first to an AI-first world and we are rethinking all our products from that perspective’.

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Featured Mobile Opinion

The rise of content blocker apps and implications for advertising

For months now, marketing, advertising and app-development industries have debated the implications of content blockers built into iOS 9. Now that iOS 9 has been released, ad blocker apps have appeared on the iTunes store and gained popularity in no time. Peace app, created by Marco Arment, former CTO of Tumblr and founder of Instapaper, is one such app.

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Mobile Opinion Uncategorized

Apple’s September 9 event, Facebook M & more: tech & mobile news

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

Apple Event: give us a hint

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Mobile Mobile Buzz Opinion

Android Marshmallow, Project Sunroof and more: the week in tech & mobile

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

Say mmmm to Marshmallow

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Mobile Opinion Uncategorized

‘Personal brand is everything today’: Japjot Sethi of @Gloopt

At Robosoft, we are keen observers of developments in the converging world of digital, tech, people and brands. We hope to have ongoing conversations with thought leaders in the business & digital world about apps, technology and related developments. Here’s a brief chat with Japjot Sethi, Co-Founder & CEO Gloopt.com.

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Mobile Opinion Uncategorized

Brand personality and apps: every touch point matters

Pundits say that brands have personalities. If you were to imagine a brand like MTV to come alive as a person, you’d expect it to talk and behave in a particular manner; and that personality will be driven by your brand experience. Similarly, brands like The Economist, Apple and Google have a distinct personality as shaped by their products, communication and how we imagine them to be.

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Mobile Opinion Uncategorized

Thoughts from a fan of Apple and music

Global players like Spottify and Pandora have not been available in India all these years – at least not officially. Music streaming services catering to Indian tastes have been around – Gaana and Saavn come to mind. As a music lover, I have relied on downloads via iTunes and online radio services like TuneIn and Radium. Rdio’s India’s launch was a welcome move for folks like me.

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Mobile Opinion Uncategorized

The importance of mobile apps in a convergent world

Mobile Apps will decide your product’s success’ proclaimed a Techcrunch article recently. The crux of the argument is that the presence of a useful mobile app, is often a clincher in product purchase decisions.

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Mobile Opinion Uncategorized

Key WWDC announcements: what does it mean for brands and developers

Any announcement from Apple or news about an Apple product or service is guaranteed media attention. The media gaze is heightened during the WWDC and this year’s event was no exception. Several lengthy posts have been written scrutinising every aspect of the event. Herewith some of the issues we noted from an industry insider perspective:

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Mobile Mobile Buzz Opinion

Brillo, Facebook Messenger games and more: the week in tech & mobile

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

Tweets fly back into Google search results

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