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Pratap Jujjavarapu

Pratap is an Associate Vice President – Engineering at Robosoft Technologies, leading Software-Defined Vehicle (SDV) and Software-Defined Experience (SDX) initiatives. With 13+ years at the intersection of embedded systems and cloud-native platforms, he helps OEMs, Tier-1s, and GCCs build end-to-end automotive software, from zonal E/E architectures and ECUs to AWS-powered off-board platforms, OTA, and AI-driven mobility solutions.
Digital Cockpit AI: From Promise to Production
Embedded Engineering
20 Apr 2026•7 min read
Digital Cockpit AI: From Promise to Production

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AI in Cars: Your Software Is Now More Valuable Than Your Engine
Embedded Engineering
16 Mar 2026•5 min read
AI in Cars: Your Software Is Now More Valuable Than Your Engine

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