The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:
City Guides: Plan your travel itinerary on Facebook
YouTube is the new TV for millennials
The counts are only going to go up once YouTube rolls out its own TV subscription service YouTube TV.Although it’s a well-known fact that video streaming is the future, many companies are confused on how to participate in it. The future of services like Sony’s PlayStation Vue, Sling TV and Di-recTV Now and Apple that hasn’t explored much in this regard is already at stake.
Meet: Google’s new video conferencing app
Google has launched a slew of chat apps over the last two years. It all started with the launch of two new apps, Allo and Duo, but things have looked rather slow with none of them picking up the pace or topping the charts. Recently, Google launched another new product for G Suite users, Meet, a video-conferencing application aimed at business users. The app can be used to set up a custom meeting code and invite up to 30 participants, up from the total members able to attend Google Hangouts video calls.
The app was available on both desktop and in the Apple App store, but following various media reports it was pulled from the App Store. However, the URL for Meet is still intact with just two options – join a meeting or see meetings scheduled.
Can emojis increase app engagement?
When it comes to personal expression, there cannot be an easier way to express yourself than to add a befitting emoji. We have used them on social media, we have used them in texting, and we have used them in work too. But, so far very few brands have experimented with emojis in push notifications to capture the attention of users. And to answer this, Leanplum and App Annie have released a new Mobile Marketing Trends report Winning App with Emojis.
Here’s a peek into some of the main findings from the report:
- The use of emoji has increased 163% in push notifications.
- Push notifications with emojis see an 85% increase in open rates.
- Emoji push notifications are more effective on Android.
- Millennials are more interested in emoji push notifications.
- App Store engagement is on the rise.