Mobile Buzz

Facebook City Guide, YouTube’s billion milestone and more: mobile buzz of the week

mobile buzz of the week

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

City Guides: Plan your travel itinerary on Facebook

Source: NewsBeat Social
Facebook has introduced a new feature called “City Guides” to its iOS update. It provides users with recommendations for places to go to and things to do while visiting a city. The feature pools in a number of things about the city such as weather, photos, videos, upcoming events, popular attractions, popular hangouts, and so on to help you plan your travel itinerary. Users can even book tickets for an upcoming event directly from within the Facebook app. Although the feature is gradually rolling out to iOS users, there’s no information on when or if the feature would be available on Android.

YouTube is the new TV for millennials

Source: Bloomberg.com
A few days ago YouTube shared that more than one billion hours of videos are watched every day by people across the world. This again is a strong indication of the gradual shift in TV viewing habits of people over the past few years. Interestingly, a majority of people watching videos on YouTube belong to the 18-34 category and more than 50% of YouTube views come from mobile devices. The change in viewing habits is a clear indication of the benefits that mobile apps like live streaming, entertainment, and VoD, will reap from in the coming years.

The counts are only going to go up once YouTube rolls out its own TV subscription service YouTube TV.Although it’s a well-known fact that video streaming is the future, many companies are confused on how to participate in it. The future of services like Sony’s PlayStation Vue, Sling TV and Di-recTV Now and Apple that hasn’t explored much in this regard is already at stake.

Meet: Google’s new video conferencing app

Meet

Source: Thenextweb.com

Google has launched a slew of chat apps over the last two years. It all started with the launch of two new apps, Allo and Duo, but things have looked rather slow with none of them picking up the pace or topping the charts. Recently, Google launched another new product for G Suite users, Meet, a video-conferencing application aimed at business users. The app can be used to set up a custom meeting code and invite up to 30 participants, up from the total members able to attend Google Hangouts video calls.

The app was available on both desktop and in the Apple App store, but following various media reports it was pulled from the App Store. However, the URL for Meet is still intact with just two options – join a meeting or see meetings scheduled.

Can emojis increase app engagement?

When it comes to personal expression, there cannot be an easier way to express yourself than to add a befitting emoji. We have used them on social media, we have used them in texting, and we have used them in work too. But, so far very few brands have experimented with emojis in push notifications to capture the attention of users. And to answer this, Leanplum and App Annie have released a new Mobile Marketing Trends report Winning App with Emojis.

Here’s a peek into some of the main findings from the report:

  • The use of emoji has increased 163% in push notifications.
  • Push notifications with emojis see an 85% increase in open rates.
  • Emoji push notifications are more effective on Android.
  • Millennials are more interested in emoji push notifications.
  • App Store engagement is on the rise.
Neha Gargi
Marketing Communication Associate. A caffeine and technology addict, Neha loves to read and write - on a variety of subjects ranging from lifestyle, technology to films.
You may also like
Mary Meeker Report, Instagram for Business and more: mobile buzz of the week
Facebook Pages, Book Uber from Google Search and more: mobile buzz of the week

Leave Your Comment

Your Name*
Your Webpage

Your Comment*