How to Create a Digital Experience that Engages New Customers

Digital technology has changed the way that companies conduct business. Mobile app development companies have begun integrating ways to track and gather user data in their products for research purposes. One study found that while the average American spent 9.4 hours online each week in 2000, the number had risen to 23.6 by 2018. This is a clear opportunity for companies to interact with their consumers.

A digital experience entails any interaction between a user and an organization that is only possible through the use of digital technology. Spending almost one full day a week online, the average American is a prime target to be reached in this fashion. Why not take advantage of it?

Three ways that you can provide a great digital experience that will engage new customers is by personalizing and customizing messages, integrating social media, and implementing intuitive and responsive web design.

Personalize and Customize

One of the best ways to find a solution to any problem is to put yourself in someone else’s shoes. Ask yourself, “What are my user’s motivations?” It is not an easy question to answer without some research. Thankfully, technology has made this kind of information more accessible by collecting user data whenever people use products.

You can create personalized messaging for your individual customers. For instance, a header that resonates with the user can grab their attention and break through the clutter. Personalized calls to action are 202% more effective than generic ones. Mobile app development companies can also help you develop personalized push notifications for your app’s users.

Netflix is one of the companies leading the way when it comes to personalization. It’s well known that the streaming service will recommend TV shows and movies based off of what you have already watched.

However, Netflix takes it a step further by customizing the programs’ images to highlight the stars you will recognize from shows and movies they know you have seen before and enjoy.

There are a lot of different forms of data that can help you personalize each customer’s experience. When you keep track of what they have purchased in the past, you can offer discounts and recommendations that they will be more likely to use.

Personalization and customization will help your digital experience stand out to users.

Integrate Social Media

In addition to spending a significant portion of their week on the internet, almost 80% of Americans have at least one social media account.

Your website should include links to all of your social media channels. On social media, customers can ask questions that you can answer directly in a short amount of time. Any time that customers make a positive comment, you can easily share it with all of your followers or connections.

Social media can foster a community and can help make your company appear more relatable. All of your channels should be active and fun in an attempt to spark conversations with your customers. Posting and sharing visuals and videos are a great way to get people talking or sharing.

Patagonia’s Instagram has almost 4 million followers and mostly shares images of people using their products. As an outdoor apparel company, they also share a lot of stories about causes that they think are important to their users and their brand, like sustainability and wilderness protection.

Patagonia’s Instagram

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Ecommerce sites often use videos to showcase products. Sharing them on social media gives customers the chance to see the product in use which was previously only possible by physically going to the store.

Social media is a great way for users to build a relationship with your brand and informing them about topics you will both find interesting and important.

Implement Intuitive and Responsive Web Design

Web design may be one of the most important parts of the digital experience. For many people, their first digital interaction with your brand on their computer is on your website. Make a lasting impression by incorporating visuals and easy-to-use navigation. Visuals can break up each page and help make the site easier to read while intuitive navigation will keep visitors from getting frustrated.

The entire site should make your branding stand out with its design and color. Your web copy should have fresh and distinct wording that matches your brand voice across other channels.

Cultivated Wit is a creative studio that uses its about page to show off the kind of copy that they like to write and the type of work that they can deliver. It’s clear that Cultivated Wit’s mission is to make complicated ideas more understandable and products more fun by using humor, slick design, and a creative use of technology.

 

Cultivated Wit is a creative

Cultivated Wit is a creative studio1

Image Source

Recalling that the best way to provide a better experience for your consumers is by putting yourself in their shoes, think about how consumers would interact with your web page and direct them to the most important pages you want them to see.

A web design that encourages user interaction with your brand can increase engagement. Integrating a point system and competition can help you turn user interaction into a game and keep users coming back.

Building an easy-to-use site with game elements will give your brand another way to engage with users.

Make Your Digital Experience Worthwhile for Your Business and Your Consumers

Getting your customers to interact with your brand is the most important step toward getting them to repurchase.

If a consumer never interacts with your brand, then that person will never get the chance to buy your service or product.

Personalization and customization can stand out and grab your target audience’s attention. Then, integrating social media will help you build your relationship with your audience in a casual, more relatable environment.

Finally, an intuitive and responsive web design will make it easier for consumers to find things on your site and become loyal customers.

Create a valuable digital experience and watch your engagement, traffic, and sales increase.

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Nikunj Sanghvi Nikunj is passionate about technology, design and mobile and stays up to date with current trends in these domains. He leads our Sales and Business Development efforts in the US, out of our San Francisco office.

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