The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:
Lifestage: Facebook’s app for teens
Facebook has launched Lifestage, a standalone app for people aged 21 and under. The app lets users record video clips filled with personal information such as likes, dislikes, best friend, facial expressions and more. The whole information is then turned into a video profile. Life stage is currently available only on the iOS platform. Developed by 19-year-old Michael Sayman, Lifestage is hoping to reach out to the teens that might slip away to Snapchat.
360-degree video ads launched on Snapchat
Being immersive in nature, the popularity of 360-degree video format is on the up. Studies have shown that this format drives more engagement when compared to the standard ad. Picking up on this popularity, Snapchat has rolled out 360-degree mobile video advertising on its app. It launched the new format as a part of Sony Pictures Entertainment campaign to promote a horror flick named “Don’t Breathe”.
Pinterest gets video ads
The Mary Meeker report this year found that 55 percent of Pinterest users think of it as a shopping destination. Based on that, Pinterest has now launched video ads on its platform to help advertisers promote a product and ultimately lead them to buy it. As Pinterest is not a native platform for videos and it’s definitely not a preferred way to watch videos, the ads might disappoint users.
Smartwatch apps: An emerging market
Compared to other demographic groups, millennials are more likely to own a wearable and are drawn to IoT. Being a part of the century that is constantly witnessing new developments in the digital sphere, it’s easy for millennials’ to adopt the latest technologies. This is why 44% of the millennials own a smartwatch. It’s good news for developers who are looking to tap this emerging market.
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