Mobile Opinion Uncategorized

Brand personality and apps: every touch point matters

Pundits say that brands have personalities. If you were to imagine a brand like MTV to come alive as a person, you’d expect it to talk and behave in a particular manner; and that personality will be driven by your brand experience. Similarly, brands like The Economist, Apple and Google have a distinct personality as shaped by their products, communication and how we imagine them to be.

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Mobile Opinion Uncategorized

Merchant payments – taking a leaf from the telecom world

India has arrived. Compared to many other countries where electronic payment systems are still evolving, we are proud to have been gifted a state-of-the-art IMPS – Immediate Payment Service which allows any Indian with a bank account to transfer money to any other Indian with a bank account at any time of the day using almost any kind of device be it laptop, smart phone, feature phone etc.

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Mobile Opinion Uncategorized

Thoughts from a fan of Apple and music

Global players like Spottify and Pandora have not been available in India all these years – at least not officially. Music streaming services catering to Indian tastes have been around – Gaana and Saavn come to mind. As a music lover, I have relied on downloads via iTunes and online radio services like TuneIn and Radium. Rdio’s India’s launch was a welcome move for folks like me.

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Mobile Mobile Buzz Opinion

iOS 8.4 update, Rainbow filter and more: the week in tech & mobile

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

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Mobile Mobile Buzz Opinion

Yahoo Search, Force Touch and more : the week in tech & mobile

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

Microsoft Office comes to Android

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Mobile Uncategorized

Mobility partnerships of the future

The mobility ecosystem has evolved rapidly over the last few years. After the launch of the App Store in 2008, there was a rush to develop cool new mobile apps which ranged from the absurd (remember the ‘weird sound’ apps?) to those which genuinely met a consumer need through a mobile solution.

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Mobile Opinion Uncategorized

The importance of mobile apps in a convergent world

Mobile Apps will decide your product’s success’ proclaimed a Techcrunch article recently. The crux of the argument is that the presence of a useful mobile app, is often a clincher in product purchase decisions.

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Mobile Opinion Uncategorized

Key WWDC announcements: what does it mean for brands and developers

Any announcement from Apple or news about an Apple product or service is guaranteed media attention. The media gaze is heightened during the WWDC and this year’s event was no exception. Several lengthy posts have been written scrutinising every aspect of the event. Herewith some of the issues we noted from an industry insider perspective:

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Mobile Mobile Buzz Opinion

Brillo, Facebook Messenger games and more: the week in tech & mobile

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

Tweets fly back into Google search results

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Mobile Opinion

5 ways to overcome challenges in Enterprise Mobility

Enterprise Mobility has proved to be an opportunity for organisational transformation. ‘Anytime-anywhere’ access to critical business information and realisation of benefits like better customer service, employee satisfaction, new business opportunities and reduced operating cost are crucial drivers to implementing enterprise mobility across industry verticals. All these factors have turned mobility into a key component of enterprise IT infrastructure, driving mobile investments and propelling growth of the global enterprise mobility market.

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