Anila Andrade, Producer at our subsidiary 99Games was profiled at HerStory – a site dedicated to showcasing women entrepreneurs and leaders. Anila started her career at Robosoft as a quality control engineer and within two years, graduated to Requirements Analyst, responsible for architecting products.
She then moved to 99Games where the first game she worked on was WordsWorth, a word game that she conceptualized and designed for iPhone. WordsWorth went on to being #2 in the Word Game Category and #33 overall in the US store.
In her eleventh year at 99Games, Anila says that the ‘role of a producer requires you to don different hats simultaneously’…not only do you need to be a designer, you also need to understand game balance and monetisation, be a good coordinator and get things done. You also need to have a good grip on marketing, study game metrics and be a team motivator’.
In a domain that is considered to be male centric, Anila proves to be a welcome exception. Her message to women: ‘for all the aspiring women who want to venture into the world of gaming, it is a challenging, ambitious and fast moving sector. This means that there are so many opportunities to seize. Just believe in yourself, explore your creative talent and take the leap.”