OTT has taken the world by storm, becoming the most popular form of home entertainment in a matter of a few years. There’s also an abundance of players in the market, vying for consumer’s share of attention (and wallet). Consumers suffer from subscription fatigue and make choices based on both content and UX that appeals.

But what does it take to craft OTT streaming experiences that truly engage viewers? How can brands move from transactional OTT experiences to build engaging, emotional experiences that have a better chance of driving profitability?

The ebook has tips on crafting engaging OTT experiences including:

  Great onboarding experiences

  Enabling easy and personalised content discovery

  Design for live and interactive applications of OTT