How We Built a Global Hub for Cyclists, Driving Higher Engagement 

A live race doesn't pause for a loading spinner, and neither do the fans watching it. This case study tells the story of how Robosoft partnered with GCN to turn the YouTube cycling community into a subscription streaming platform, turning millions of free viewers into paying fans.

What's inside this case study:

• How we converted a free YouTube audience into paying subscribers without losing the loyalty that built the community.
• The live-streaming and scale challenges our engineering team navigated so race day never became buffering day.
• How we delivered one consistent experience across three platforms in 59 countries and 6 languages.
• How we turned passive viewers into active participants with interactive features woven into the live race experience.

Backed by TechnoPro Holdings and Blackstone.

30+ years of digital innovation |  1000+ experts across design, engineering, data & AI |  2000+ enterprise projects delivered |  35+ countries served

See how GCN went from a YouTube community to the premium streaming home for cycling, and what it means for teams looking to turn community into subscribers.