2023 and beyond: Trends in OTT for industry insiders

The cliche about the only constant being change is especially true in the case of the media and entertainment industry - whether it is the expanding global streaming market, live sports broadcasting, or the bundling of services. Shifting consumer preferences are typically the driving force behind stages of development and change in media and entertainment, which are always made feasible by technological advancements. Knowing what is coming might help media enterprises future-proof themselves.

The ebook will give an overview of the following:

 Current challenges faced by the media and entertainment industry.

 How OTT service offerings are packaged and sold has a direct correlation to broad consumer trends.

  The OTT trends that most significantly affect how media businesses operate, primarily through the lens of technology.