Television brought entertainment to our homes for almost a century, it certainly was no match for OTT’s sheer range of diverse content, non-linear menus, flexible business models, and range of distribution options. Across the world, OTT adoption increased exponentially during the Covid-19 pandemic, as people stayed home, satisfied with a supersaturated range of content to choose from.
The pandemic also saw live events move online. Although people who attended online events missed the social bonding and excitement of attending in-person, the world was introduced to new possibilities of interacting online, from shopping to studying or gaming. Whether for the excitement of sports events and music concerts, or the purposefulness of learning, live streaming has become a new way to engage global and niche audiences alike.
Live streaming via OTT has immense possibilities, but companies would be unwise to approach creating apps or content delivery using the same set of principles that worked for creating the conventional web series. In this article, we outline the new set of user expectations and 10 best practices in designing for live streaming experiences.