Design Thinking is marketing’s best friend: Pooja Bal in Brand Equity

Our Head of Digital Advisory, Pooja Bal wrote a feature in Brand Equity, a weekly supplement on Marketing & Advertising published by India’s leading business daily, Economic Times. In the article, Pooja outlines what Design Thinking is:

Design Thinking is a holistic problem-solving framework, which is not limited to front-end, consumer facing, graphic design or UI/UX-related issues alone.

She then goes on to argue that the marketing fraternity is best suited to lead design thinking initiatives as they are familiar with ‘thinking like a customer’ and feeling their pain points. Design Thinking can help transformation that simplifies the lives of employees or customers, or trying to make progress on a strategic initiative, she argues.

You can read the full article here.