End-to-end OTT App
Solutions
A proven partner for crafting multi-device, multi-platform
streaming solutions that captivate your audience
End-to-end OTT App
Solutions
A proven partner for crafting multi-device, multi-platform
streaming solutions that captivate your audience
Streaming services - be it video or audio have become hugely popular among consumers over the years. Such services got a boost in 2020 and the rate of adoption is only likely to increase.
At Robosoft, we have the width and depth of experience crafting OTT solutions. Our solutions are anchored on multiexperience - an approach focused on customer journey - providing multi-sensory, multimodal and seamless experiences. We have partnered with several media & entertainment brands in crafting OTT solutions that have captivated users and delivered business growth through a combination of cutting-edge product strategy, UI/UX and engineering services.
Our offerings in OTT Solutions
Holistic and centred on building user engagement
As with every digital experience we craft, the user’s needs are at the center when we craft OTT solutions. Not surprisingly, many of the brands we worked on have gone on to become popular with a huge and loyal customer base. We have become the partner of choice for enterprises who seek to provide a premium streaming experience to customers. We provide end-to-end solutions from defining feature sets, design, engineering and monetization strategies (SVOD, AVOD). We also help improve content discovery, advice on subscription management and targeted marketing. Our key solutions include:
Defining product vision & roadmap
Our Design Thinking and discovery workshops help enterprises unearth invaluable consumer insights which help craft a product vision and road map in a collaborative manner, keeping user needs in mind.
Multi-device & multi-platform experiences
We bring alive immersive experiences on iOS & Android mobile phones, iPad and Android tablet, Apple TV, Amazon Firestick, Roku or any Android-based smart TV.
Human centred design
Craft beautiful and engrossing experience which captivates the audience on any device through visceral, behaviour and reflective design. We deliver all that is needed to create an audience that loves to spend time on the OTT app.
End-to-end engineering & robust microservices based platform
Build a robust and scalable platform that integrates many services such as CMS, CDN, payment gateways, Ad Servers, Recommendation Engines and Live Streaming feed for a holistic solution.
Maintenance & Testing
Our team of experienced engineers ensures that your OTT app experience is ship-shape always. Our testing processes are designed for every use case.
Analytics & monetization strategies
Analyze user data for actionable insights and personalization including defining and monitoring North Star metrics and KPIs. We provide predictive and prescriptive analytics using Artificial Intelligence and Machine Learning.
Key features which consumers ️
in OTT solutions
Intelligent Recommendation Engines to improve personalization and stickiness
Voice search enabling, natural, intuitive and accurate search
Intuitive UI for simplified viewing experience
Seamless experiences across devices & platforms
Customer success stories
We have crafted end-to-end digital experiences for several major television networks and global media majors. Here are a few select solutions:
Magnolia
In July 2021, the Magnolia Network - showcasing content from home renovation gurus Chip & Joanna Gaines was launched on the Discovery Plus streaming service. The intent was to build a holistic and well-integrated app that included these components:
Watch: an OTT section with a collection of seasons and episodes of shows
Shop: an e-commerce that’s integrated into other modules of the app
Visit: focused on Magnolia’s physical stores and links to shop a few select items via the app
Create: Learning modules with courses, articles, recipes
We were also tasked with making it a truly multi-platform, multi-device launch. At launch, the following were expected:
Connected TVs/ CTVs: Apple TV, Roku, Fire TV, Android TV
- iOS (iPhone, iPad), Android mobile and tablet and Fire Tab
Technologies used:
iOS & tvOS: XCode IDE with iOS SDK, Cocoapods, git version control
Android, Fire TV and Fire Tablet:
Android Studio, Kotlin
Web: VSCode, languages: javascript and typescript
Roku: Roku Device; VS code; Atom, Eclipse; (any normal editor)
OBS studio along with USB capture card( demo purpose)
App Analytics: Adobe, Apptentive, Mux, Firebase, Kochava, New Relic
The app has received great response from end consumers and the customer.
Discovery+
Discovery, one of the leaders in the infotainment sector wanted to enter the Indian OTT market with a platform that offers a unified & seamless digital experience.
What we delivered: Discovery+: a multi experience OTT platform, keeping in mind the shifts in consumer behavior and the evolving devices and methods of OTT content consumption.
Highlights:- The unified and effortless multiexperience offered by Discovery+ was created by mapping every micro-touchpoint, through a robust, intelligent and empathetic eco-system
- More than 4,000 hours of infotainment and lifestyle content across 40 plus genres, based on four key elements: enable learning with educational content, kid friendly, short-form content, content in a wide range of languages
Technologies used:
Mobile: Android: Kotlin, iOS: Swift v5.1
Web: ReactJS, Progressive Web App
Discovery's custom OTT frameworks
JSON: API based SONIC APIs.
Global Cycling Network
GCN is world’s largest online cycling channel with more that 2 million subscribers. The client wanted to create an interactive platform, where the global cycling community can share and consume rich content related to cycling.
What we delivered: Conceptualizing the product through Design Thinking workshop and design & development of web and mobile (iOS, Android) based VoD platform for cyclists and cycling enthusiasts. The app allows users to watch videos through Chromecast on all platforms.
Highlights:- Videos are available content will be in 3 formats : Live Event, Social Event and Premium Content
- The VoD platform is also inclusive of OTT features
- The app allows users to watch videos through Chromecast on all platforms
Technologies used:
Android Platform - Kotlin, iOS Platform - Swift,
Web platform - React JS
Testing: Appium based automation framework
Video Delivery Platform
Integrated Luna player
Metadata ingestion, Content ingestion, Live workflow and Scheduling workflow - via VDP (Video Distribution Platform) Content Management is via Sonic CMS
Voot & Voot Kids
Viacom18, one of India’s fastest growing entertainment networks chose Robosoft as their global partners to build Voot, a video-on-demand app aimed at the ever connected digital generation. In addition to entering the VOD platform, Viacom18 sought to curate the largest repository of children’s content, as well as create original, exclusive content for the app.
What we delivered: Voot: a video-on-demand app from Viacom18. The app has 70,000+ hours of video content including archived content from the network's broadcast library, Voot exclusives and more. Voot offers the biggest TV shows from Viacom18’s leading channels.
Highlights:- Uninterrupted, continuous browsing - Browse what you will watch next without interrupting your viewing experience with the new floating video player.
- Content customization - Choose to view shows as per your preferred channel, genre or language.
Technologies used:
Android: Java, Kotlin; IDE - Android Studio
iOS: Swift; IDE - Xcode
APIs: Kaltura and third party wrapper services
Voot Kids
Voot Kids is India's only app exclusively for kids, offering a fun and learning experience in a safe and secure platform. Along with Voot's most popular video content, the app also has bestselling e-books, audio stories & games.
Highlights:- 5000+ hours of Indian & International shows, with 200+ characters, over 150 hand-picked audio stories, 500+ of the best kids’ e-books from the world’s top authors and learn through 5000+ exciting educational games.
- Parent Zone: A first of its kind, the Parent Zone will help you supervise kids' activities on the app.
- Ad-fee Safe Environment: Voot Kids is an ad-free, safe and secure environment.
- Multiple Kids’ Profiles: Create up to 4 kids profiles, each with their own viewing preferences, recommendations and settings.
Technologies used:
iOS & tvOS: Swift 4.2, the App was developed using Integrated Development Environment Xcode.
For the Android App: Java.
The app was developed using Integrated Development Environment Android Studio.
Frameworks: Reader and Kaltura.
ESPNcricinfo
We partnered with the client to create an engaging and personalized cricket experience for users with real-time scores, high-quality videos, news, etc.
What we delivered: ESPNcricinfo was one of the first apps in the category of cricket. ESPNcricinfo app provides a seamless experience through Web and App. The app gives unmatched depth and width of coverage catering to all the needs of the most die-hard, cricket fans.
Highlights:- Live scores, news, statistics, videos, team rankings, records, images, exclusive opinion pieces from well-known writers - the app has everything a cricket fan needs.
- Watch and listen to latest ESPNcricinfo video and audio podcasts, add fixtures to calendar, share content on social media.
Technologies used:
Mobile: Android: Java, Kotlin iOS: Objective C, Swift v4.2
In-built SDKs
Support for Chromecast
Extensions (Today extension, iMessage support)
ESPN’s proprietry framework
ESPN’s Proprietry player analytics
Google Analytics integration
What our clients say about us
Matthew Borunda
Vice President of Product - Magnolia Direct-to-Consumer at Discovery Inc.
Issac John
Business Head Discovery Plus, Discovery India
Daniel Carlascio
Director of IT United Wheels Inc
Praphull Paliwal, Director
McDonalds India, West and South
Our Technology Stack
Frontend
Back-end/Middleware
Connected TV Platforms & Cloud
Analytics & Testing
Why Robosoft?
Let’s begin our digital journey. Tell us more about your requirements.
© 2023. All rights reserved