Full-Service Digital Experiences Agency

Client:

YES BANK, India

Sector:

Banking & FinTech

Emotions:

Trust, Control, Security

Services:

Design Strategy UX & UI Design Mobile app development Wearable Application Security Quality Assurance

Challenge

YES BANK, one of India’s leading banks, partnered with Robosoft to develop their mobile banking app, YES Mobile 2.0.
As an innovative and design sensitive bank, they wanted to capture the opportunities presented by the rapid adoption of internet, smartphones and wearables. The new app aimed to provide a seamless omnichannel experience for customers and mimic the user-friendly, personalized feel of YES Bank’s recently revamped website.

Approach

A major goal for YES BANK was to upgrade their existing app from a primarily transactional experience to an all-purpose go-to app.

As today’s consumers live a mobile-first lifestyle, app compatibility with all mobile devices was essential, including Android tablets and Apple iPads, while also supporting extensive banking transactions on Apple and Android smartwatches. To optimize this app experience, the first step was to understand the entire device ecosystem and the desired user experience.

Solution

We aimed to make on-the-go transactions for customers simple, while also delivering added value with several industry-first features. The app was then developed using the IBM MobileFirst Platform, which in addition to being compatible across all mobile devices, also supported Apple and Android smartwatches.