Case Study - Paytm, Online payments & e-commerce App

Paytm

Changing the way people pay

Client:

Paytm

Sector:

Online payments & e-commerce

Services:

Design Strategy UX & UI Design Windows App Development Application Security Quality Assurance

Challenge

Paytm, India's largest mobile payments and e-commerce platform wanted to develop a one-stop mobile app solution for all kinds of payments and online shopping. An app consisting of a wallet which lets the users accept and transfer money from other wallets, helps them make online transactions for booking travel tickets, movie tickets etc. and also make mobile and DTH recharge quick and simple. Additionally, the client wanted to make Paytm a major e-commerce portal with options to shop for apparels, electronic gadgets, kitchen appliances and so on from leading brands.

Approach

A dedicated team consisting of a program manager, UX/UI designers and developers worked together to create the app. During the development phase, the features were supported incrementally. These incremental builds were shared with client’s team on a regular basis which helped us in on-time delivery of the project. We also suggested many more enhancements and value-add features to the application by improving the UX and simplifying the user journey.

Solution

We worked towards developing a native mobile app for all platforms including iOS, Android and Windows Phone 8.1. We created an easy to navigate UI for the app, based on the design. A very innovative push notification platform for specific targeting up to an individual user level was developed to boost engagement for the app. Further, we also developed the backend model of the app.

Paytm is one of the most celebrated success stories in the Indian startup ecosystem. A brand that created an online payments market and is today well on its way to disrupt the e-commerce ecosystem. We are proud to have partnered with Paytm on this extraordinary journey right from the inception.