Basant Baruah is a Marketing Communications Executive who brings the best of both worlds: flair for content writing and skills in the technical aspects of content marketing. He has crafted content in both B2B and B2C domains. He loves a discussion on Technology, Marketing, and Football - in no particular order.
Media & Entertainment23 Feb 2022•7 min read
How OTT providers can shape engaging content experiences for the empowered consumer