Client:

NDTV

Sector:

News & Media

Emotions:

Aware, savvy

Challenge
India’s premier news network, NDTV, came to us with a simple request many years ago: “we need an iPhone App.” We’ve since crafted the NDTV news experience across devices and screens including phones, tablets & smart watches.

Approach

As one of the first news apps in India to create a native mobile app for iOS, the NDTV app, like the channel, has grown in content over the years. Robosoft needed to take all its content and pack it into a seamless, enjoyable, and easy to navigate mobile experience.

First news apps in India to create a native mobile app for iOS

Solution

As the goal was to create an all-inclusive news app, we knew the app must include the flexibility to add more content as needed. As a truly dynamic news apps, we engineered for a smooth addition of modules with zero to minimal effort—making it easy for users to get real time news updates.

A unique “second screen” feature allowed viewers to participate in shows through questions and polls within the app. We also created customized, easy-to-use push notifications to help users keep a tab on news based on their interests.

Features

Easy to add modules

A content management system, which facilitated an easy integration of modules with minimal upload effort

robosoft ndtv modules

Customised push content

Relevant, simplified push notifications to help users access key content

robosoft ndtv

Easy participation in polls

A unique “second screen” feature that allows viewers to participate in shows through questions and polls within the app.

robosoft ndtv
robosoft ndtv app

Be aware, stay updated

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