k+
Background
In 2023, Cignal TV, the Philippines' leading premium content provider, launched Pilipinas Live, the first and only international OTT platform dedicated entirely to Pinoy sports. The intent was to ‘reshape the landscape of sports viewing’, offering the ultimate digital experience to Filipino sports enthusiasts – anytime, anywhere across popular platforms & screens. Robosoft was chosen as the front-end development partner to deliver delightful streaming experiences across platforms.
THE CHALLENGES
Addressing the
critical gaps
Cignal TV needed to launch a fully featured, multi-platform sports streaming app within an aggressive timeline, leaving no room for a lengthy, ground-up build without strategic shortcuts.
Passive streaming alone wasn't enough. The platform needed interactive features that kept fans actively engaged during live sports, turning viewers into participants
Delivering a seamless, high-quality experience across Android, iOS, web, and connected TV screens required deep cross-platform expertise and a shared vision for UX consistency.
The platform needed to handle the unpredictable surge in concurrent viewers that major live sporting events demand, without degradation in performance or reliability.
THE CHALLENGES
Addressing the
critical gaps
Cignal TV needed to launch a fully featured, multi-platform sports streaming app within an aggressive timeline, leaving no room for a lengthy, ground-up build without strategic shortcuts.
Passive streaming alone wasn't enough. The platform needed interactive features that kept fans actively engaged during live sports, turning viewers into participants
Delivering a seamless, high-quality experience across Android, iOS, web, and connected TV screens required deep cross-platform expertise and a shared vision for UX consistency.
The platform needed to handle the unpredictable surge in concurrent viewers that major live sporting events demand, without degradation in performance or reliability.
THE ROBOSOFT SOLUTION
To accelerate time-to-market without compromising quality, we leveraged the Quickplay cloud-native OTT platform — purpose-built for scalable streaming using containers, microservices, APIs, and immutable infrastructure. This enabled faster feature delivery and continuous iteration post-launch.
Robosoft led front-end development across Android, iOS, and web, delivering a unified, polished experience that reflected the scale and prestige of the sporting events the platform carries.
We researched and developed a suite of interactive features designed specifically for live sports, giving fans meaningful ways to engage during games apart from watching them.
Every design decision was oriented around the specific habits and expectations of sports audiences, i.e., fast navigation, live-first content hierarchies, and frictionless access to the moments that matter.
THE ROBOSOFT SOLUTION
To accelerate time-to-market without compromising quality, we leveraged the Quickplay cloud-native OTT platform — purpose-built for scalable streaming using containers, microservices, APIs, and immutable infrastructure. This enabled faster feature delivery and continuous iteration post-launch.
Robosoft led front-end development across Android, iOS, and web, delivering a unified, polished experience that reflected the scale and prestige of the sporting events the platform carries.
We researched and developed a suite of interactive features designed specifically for live sports, giving fans meaningful ways to engage during games apart from watching them.
Every design decision was oriented around the specific habits and expectations of sports audiences, i.e., fast navigation, live-first content hierarchies, and frictionless access to the moments that matter.
Clear outcomes
that drive growth
Pilipinas Live crossed 500,000 downloads, establishing Cignal TV's OTT platform as the go-to destination for Filipino sports fans at home and abroad.
As the first and only international OTT app dedicated to Filipino sports, the platform captured an underserved, highly passionate audience with no direct digital alternative.
By leveraging the Quickplay platform, Robosoft delivered a full-featured, multi-platform product within an aggressive go-to-market timeline, all without compromising on experience quality.
Interactive features including polls, quizzes, multi-channel views, and Shorts moved the platform beyond passive streaming, creating a more connected and sticky sports community.
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